Demystifying The Stock Market
Equity Securities are one of the largest categories of investments available today, and have been proven to outperform other asset classes in the medium to long term. Nevertheless, due to a lack of knowledge and the relatively high rates available on repurchase agreements (repos), bonds and similar fixed income securities, investors never had a strong incentive to consider opportunities available on the stock market.
However, with interest rates declining, the current business environment favors equity investments. This will prove beneficial to the growth of entrepreneurship and the long-term development of our economy. The stock market is a powerful wealth generating vehicle, though sometimes misunderstood. It is on this note that I will seek to clarify some of the misconceptions associated with investing in the stock market and provide a better understanding on how these securities work.
Misconception 1: Investing in Stocks is just like gambling
The Stock market provides an effective means of raising capital for companies seeking to expand and contribute to the long-term growth of the local economy. While some investors may speculate on stock price movements, the majority of equity transactions are based on a structured research process in which key considerations about the profitability and growth prospects of the company are analyzed.
Misconception 2: The Stock Market is an exclusive club in which Brokers and rich people make money
The Stock market allows small investors to participate with minimum trades, and the trading volume of a small investor makes it easier for their purchases or sales to be executed. Furthermore, unlike the fixed income market, the rate of return is not directly linked to the amount of money invested. All shareholders receive the same amount of dividends per share and have the opportunity to trade at the same prices.
Misconception 3: Experienced investors do not need advice from their Broker
Equity investments are more sensitive to new information than other types of securities. Investors therefore tend to rely heavily on their Broker’s analysis, recommendations and any other relevant information concerning listed companies on the Stock Market. In a rapidly changing financial market, Brokers will have greater access to information such as volume and prices of orders awaiting execution, which is not generally available to the public.
Misconception 4: Relative valuation (buying stocks with low price to Earning Ratios) is the foolproof method of identifying good investments
Empirical analysis has shown that this strategy typically generates above average stock returns in the long run. However, some companies consistently trade below or above industry averages due to specific factors such as management quality or brand loyalty influencing performance of the organization. Historical ratios may be more relevant if the company has not experienced a significant change in its operations or growth potential. In many cases, consistency is more important than the actual numbers generated by the ratio analyses.
Misconception 5: Strong trends will persist
Market psychology is affected dramatically when the price of a stock moves strongly in a particular direction. Some investors may blindly follow the trend as they fear missing out on opportunities or realizing substantial decline in the value of their portfolio (as in the case of a decline). Most investors later regret the decision to buy or sell based on these trends. This is especially true in the case where an investor buys a stock after a price run to new or recent highs, only to see the value of the stock slide shortly after the market corrects itself. An analysis of the volumes traded is imperative, as the entrance of a large buyer may cause prices to spike, and their subsequent exit results in the retracement of prices to normal levels. Advice from your broker is especially important in these situations.
As economies evolve, equity investments are expected to take a more dominant role in capital markets. Before you invest in the Stock Market, you should define your investment objectives, understand the risk involved and seek professional advice.
